19 lines
933 B
Markdown
19 lines
933 B
Markdown
---
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title: "Brand-new"
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chunk: 1/1
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source: "https://en.wikipedia.org/wiki/Brand-new"
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category: "reference"
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tags: "science, encyclopedia"
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date_saved: "2026-05-05T15:17:38.109635+00:00"
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instance: "kb-cron"
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---
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In marketing, brand-new products or services are created and promoted under a new brand. This is a brand strategy alongside the brand stretching, line extension and multi-brands strategies. The brand-new strategy is focused on creating and introducing new products effectively. It involves researching a market to discover consumer needs that provide a market opportunity, generating ideas on how to approach that opportunity, and commercializing a product by communicating how the product covers the needs.
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Companies may introduce brand-new products that replace products, as a leading function for marketing, instead of making incremental improvements on existing products.
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== See also ==
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As seen on TV
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== References == |