---
title: "Brand-new"
chunk: 1/1
source: "https://en.wikipedia.org/wiki/Brand-new"
category: "reference"
tags: "science, encyclopedia"
date_saved: "2026-05-05T15:17:38.109635+00:00"
instance: "kb-cron"
---

In marketing, brand-new products or services are created and promoted under a new brand. This is a brand strategy alongside the brand stretching, line extension and multi-brands strategies. The brand-new strategy is focused on creating and introducing new products effectively. It involves researching a market to discover consumer needs that provide a market opportunity, generating ideas on how to approach that opportunity, and commercializing a product by communicating how the product covers the needs.
Companies may introduce brand-new products that replace products, as a leading function for marketing, instead of making incremental improvements on existing products.


== See also ==
As seen on TV


== References ==