kb/data/en.wikipedia.org/wiki/Brand-new-0.md

title	chunk	source	category	tags	date_saved	instance
Brand-new	1/1	https://en.wikipedia.org/wiki/Brand-new	reference	science, encyclopedia	2026-05-05T15:17:38.109635+00:00	kb-cron

In marketing, brand-new products or services are created and promoted under a new brand. This is a brand strategy alongside the brand stretching, line extension and multi-brands strategies. The brand-new strategy is focused on creating and introducing new products effectively. It involves researching a market to discover consumer needs that provide a market opportunity, generating ideas on how to approach that opportunity, and commercializing a product by communicating how the product covers the needs. Companies may introduce brand-new products that replace products, as a leading function for marketing, instead of making incremental improvements on existing products.

== See also == As seen on TV

== References ==