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| title | chunk | source | category | tags | date_saved | instance |
|---|---|---|---|---|---|---|
| Behavioural sciences | 2/2 | https://en.wikipedia.org/wiki/Behavioural_sciences | reference | science, encyclopedia | 2026-05-05T15:12:26.381786+00:00 | kb-cron |
== Applications == Insights from several pure disciplines across behavioural sciences are explored by various applied disciplines and practiced in the context of everyday life and business. Consumer behaviour, for instance, is the study of the decision making process consumers make when purchasing goods or services. It studies the way consumers recognise problems and discover solutions. Behavioural science is applied in this study by examining the patterns consumers make when making purchases, the factors that influenced those decisions, and how to take advantage of these patterns. Organisational behaviour is the application of behavioural science in a business setting. It studies what motivates employees, how to make them work more effectively, what influences this behaviour, and how to use these patterns in order to achieve the company's goals. Managers often use organisational behaviour to better lead their employees. Using insights from psychology and economics, behavioural science can be leveraged to understand how individuals make decisions regarding their health and ultimately reduce disease burden through interventions such as loss aversion, framing, defaults, nudges, and more. Other applied disciplines of behavioural science include operations research and media psychology.
== Notable Behavioural Scientists == B.F. Skinner - Behaviourist, pioneer of operant conditioning and schedules of reinforcement. John B. Watson - Early proponent of controlled behavioural experiments. Ivan Pavlov - Discovered classical conditioning in dogs. Albert Bandura - Social learning theory, observational learning, self-efficacy. Eric Kandel - Memory and synaptic plasticity research. Michael Gazzaniga - Split-brain research, cognitive neuroscience of consciousness. Robert Sapolsky - Stress physiology, primate behaviour, neuroendocrinology.
== See also ==
Behaviour Human behaviour loss aversion List of academic disciplines Science Fields of science Natural sciences Social sciences History of science History of technology
== References ==
== Selected bibliography == George Devereux: From anxiety to method in the behavioral sciences, The Hague, Paris. Mouton & Co, 1967 Fred N. Kerlinger (1979). Behavioural Research: A Conceptual Approach. New York: Holt, Rinehart & Winston. ISBN 0-03-013331-9. E.D. Klemke, R. Hollinger & A.D. Kline, (eds.) (1980). Introductory Readings in the Philosophy of Science. Prometheus Books, New York. Neil J. Smelser & Paul B. Baltes, eds. (2001). International Encyclopedia of the Social & Behavioral Sciences, 26 v. Oxford: Elsevier. ISBN 978-0-08-043076-8 Mills, J. A. (1998). Control a history of behavioral psychology. New York University Press.
== External links == Media related to Behavioral sciences at Wikimedia Commons