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| title | chunk | source | category | tags | date_saved | instance |
|---|---|---|---|---|---|---|
| Audience | 2/3 | https://en.wikipedia.org/wiki/Audience | reference | science, encyclopedia | 2026-05-05T15:44:01.750749+00:00 | kb-cron |
==== Implied ==== An implied audience is an imaginary audience determined by an auditor or reader as the text's constructed audience. The implied audience is not the actual audience, but the one that can be inferred by reading or analyzing the text. Communications scholar Edwin Black, in his essay, The Second Persona, presents the theoretical concept of the implied audience using the idea of two personae. The first persona is the implied rhetoric (the idea of the speaker formed by the audience) and the second persona is the implied audience (the idea of the audience formed by and utilized for persuasion in the speech situation). A critic could also determine what the text wants that audience to become or do after the rhetorical situation.
==== On the web ==== Through the Internet, every person is given the opportunity to participate in different ways. The Internet gives people a platform to write and reach the people who are interested in what they are writing about. When writers write online, they are able to form communities with the people they share common interests with. The audiences that people are trying to reach can be general or specific, all depending on what the writer is discussing in their online posts. Audiences have to go and check into what the writers are writing to stay on top of the latest information. Writers have to find their niche and try hard to work their way into an already formed community. The audience the writer is reaching is able to respond to the writers posts and can give feedback. The Internet allows these connections to be formed and fostered. In the Here Comes Everybody book by Clay Shirky, there are various examples of how audience is not only receiving content but actually creating it. The Internet creates a chance of being part of an audience and a creator simultaneously.
== Audience participation ==
Audience participation is commonly found in performances which break the fourth wall. Examples include the traditional British pantomimes, stand-up comedy, and creative stage shows such as Blue Man Group. Audience participation can be uncomfortable for certain people or group, but is growing and evolving as a new tool of brand activation and brand engagement. In a bid to create and reinforce a special bond between brands and their consumers, companies are increasingly looking towards events that involve active audience participation. Often, organizations provide branded objects to event attendees that will involve the audience in the show as well as act as souvenirs of the event, creating a lasting link with the brand. For example, during Super Bowl XLVIII, the audience was incorporated in the Super Bowl XLVIII Halftime Show as part of the lighting effects. Pepsi involved the spectators by giving them "video ski hats" that produced visual effects across the crowd. By appealing more directly to people and emotions, brands can obtain feedback from their consumers. Companies that provide or seek such experiences refer to the term "crowd activation". For example, Tangible Interaction named one of its branches Crowd Activation and PixMob refers to itself as a crowd activation company on its website. One of the most well-known examples of popular audience participation accompanies the motion picture and music The Rocky Horror Picture Show and its earlier stage incarnation The Rocky Horror Show. The audience participation elements are often seen as the most important part of the picture, to the extent that the audio options on the DVD version include the option.
=== Examples ===
In the audience participation for The Rocky Horror Picture Show (1975), the audience will make "call backs", and yell at the screen at certain parts of the movie. Also, a number of props are thrown and used by the audience during certain parts of the film. The Blues Brothers (1980) has become a staple of late-night cinema, even slowly morphing into an audience-participation show in its regular screenings at the Valhalla Cinema, in Melbourne, Australia. John Landis acknowledged the support of the cinema and the fans by a phone call he made to the cinema at the 10th-anniversary screening, and later invited regular attendees to make cameo appearances in Blues Brothers 2000 (1998). The fans act as the members of the crowd during the performance of "Ghost Riders in the Sky". In British pantomime performances, the audience is a crucial aspect of the show and is expected to perform certain tasks such as: