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| title | chunk | source | category | tags | date_saved | instance |
|---|---|---|---|---|---|---|
| Advertising campaign | 7/7 | https://en.wikipedia.org/wiki/Advertising_campaign | reference | science, encyclopedia | 2026-05-05T15:17:25.386021+00:00 | kb-cron |
Guerrilla marketing was regarded to target existing customers rather than new ones, aiming to increase their engagement with a product and/ or brand. "When selecting audiences for a guerrilla message, a group that is already engaged with the product at some level is the best target; they will be quicker to recognize and respond to creative tactics, and more likely to share the experience with their friends, as social media has become a major feature of the market landscape, guerrilla marketing has shown to be particularly effective online. Consumers who regularly use social media are more likely to share their interactions with guerrilla marketing, and creative advertising can quickly go viral."
== See also ==
== References ==
Media related to Advertising campaigns at Wikimedia Commons