kb/data/en.wikipedia.org/wiki/Advertising-4.md

title	chunk	source	category	tags	date_saved	instance
Advertising	5/10	https://en.wikipedia.org/wiki/Advertising	reference	science, encyclopedia	2026-05-05T15:17:24.147481+00:00	kb-cron

Television Television advertising is one of the most expensive types of advertising; networks charge large amounts for commercial airtime during popular events. The annual Super Bowl football game in the United States is known as the most prominent advertising event on television – in 2013 it attracted an audience of over 108 million and studies have shown that 50% of those tune in to see the advertisements. The 2025 game attracted an audience of over 123 million, with a thirty-second ad costing US$8 million. Virtual advertisements may be inserted into regular programming through computer graphics. It is typically inserted into otherwise blank backdrops or used to replace local billboards that are not relevant to the remote broadcast audience. This technique is especially used in televised sporting events. Virtual product placement is also possible. An infomercial is a long-format television commercial, typically five minutes or longer. The name blends the words "information" and "commercial". The main objective in an infomercial is to create an impulse purchase, so that the target sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe and often demonstrate products, and commonly have testimonials from customers and industry professionals. Radio Radio advertisements are broadcast as radio waves from a transmitter to an antenna and thus to a receiving device. Increasingly radio is transmitted via the internet. Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage. According Nielsen Media Research data published by the Radio Advertising Bureau, 82% of people in the US aged 12 and older listened to terrestrial radio in a given week, in 2022. Online Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, pay per click text ads, rich media ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. A newer form of online advertising is called Native Ads; which go in a website's news feed and are supposed to improve user experience by being less intrusive. However, some people argue this practice is deceptive. Domain names Domain name advertising is most commonly done through pay per click web search engines, however, advertisers often lease space directly on domain names that generically describe their products. Domain name registrants can be easy to identify through WHOIS records that are publicly available at registrar websites. Domain name advertising was originally developed by Oingo (later known as Applied Semantics), one of Google's early acquisitions. Product placements This is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use a branded product, such as in the movie Minority Report, where Tom Cruise's character John Anderton uses a branded Nokia phone and wears a watch engraved with the Bulgari logo. Another example of product placement in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them "classics", because the film is set far in the future. I, Robot and Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of the vehicles. Cadillac chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes in which Cadillac cars were used. Similarly, product placement for Omega Watches, Ford, VAIO, BMW and Aston Martin cars are featured in James Bond films, most notably Casino Royale. In "Fantastic Four: Rise of the Silver Surfer", the main transport vehicle shows a large Dodge logo on the front. Blade Runner includes some of the most obvious product placement; the whole film stops to show a Coca-Cola billboard. Print Print advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal. This encompasses everything from media with a very broad readership base, such as a major national newspaper or magazine, to more narrowly targeted media such as local newspapers and trade journals on very specialized topics. One form of print advertising is classified advertising, which allows private individuals or companies to purchase a small, narrowly targeted ad paid by the word or line. Another form of print advertising is the display ad, which is generally a larger ad with design elements that typically run in an article section of a newspaper. Outdoor