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| title | chunk | source | category | tags | date_saved | instance |
|---|---|---|---|---|---|---|
| Expectancy violations theory | 2/17 | https://en.wikipedia.org/wiki/Expectancy_violations_theory | reference | science, encyclopedia | 2026-05-05T10:06:53.972000+00:00 | kb-cron |
=== Communicator reward valence === The communicator reward valence is an evaluation one makes about the person who committed a violation of expectancy. Em Griffin summarizes the concept behind communicator reward valence as "the sum of positive and negative attributes brought to the encounter plus the potential to reward or punish in the future". The social exchange theory explains that individuals seek to reward some and seek to avoid punishing others. When one individual interacts with another, Burgoon believes he or she will assess the "positive and negative attributes that person brings to the encounter". If the person has the ability to reward or punish the receiver in the future, then the person has a positive reward valence. Rewards simply refer to the person's ability to provide a want or need. It can be represented by several features, such as communicators with high social class, reputation, knowledge, positive emotional support, physical attractiveness, and so on. The term 'communicator reward valence' is used to describe the results of this assessment. For example, people will feel encouraged during conversation when the listener is nodding, making eye contact, and responding actively. Conversely, if the listener is avoiding eye contact, yawning, and texting, it is implied they have no interest in the interaction and the speaker may feel violated. The deviation of expectations does not always yield negative results, which depends on the degree of reward held by the reward communicator. An action might be viewed as positive by a high-reward communicator, as the same action might be seen as negative by a lower-reward communicator. When examining the context, relationship, and communicator's characteristics in a given encounter, individuals will arrive at an expectation for how that person should behave. Changing even one of these expectancy variables may lead to a different expectation. For example, in different cultures, directly looking into a speaker's eyes, especially in a personal conversation, can represent distinct meanings.
=== Violation valence === Behavior violations arouse and distract, calling attention to the qualities of the violator and the relationship between the interactants. A key component of EVT is the notion of violation valence, or the association the receiver places on the behavior violation. A violatee's response to an expectancy violation can be positive or negative, and is dependent on two conditions: positive or negative interpretation of the behavior and the nature (rewardingness) of the violator. The nature of the violator is evaluated through many categories – attractiveness, prestige, ability to provide resources, or associated relationship. For instance, a violation of one's personal distance might have more positive valence if committed by a wealthy, powerful, physically appealing member of the opposite sex than a filthy, poor, homeless person with foul breath. The evaluation of the violation is based upon the relationship between the particular behavior and the valence of the actor. A person's preinteractional expectancies, especially personal attributes, may cause a perceiver to evaluate the communication behavior of a target differently in terms of assigning positive and negative valenced expectancies. Another perspective of violation valence is that the perceived positive or negative value assigned to a breach of expectations is inconsequential of who the violator is. This perspective places much greater weight on the act of the breach itself than the violator.
=== Arousal === Expectancy violations refer to actions which are noticeably discrepant from an expectancy and are classified as outside the range of expectancy. The term 'arousal value' is used to describe the consequences of deviations from expectations. When individuals' expectations are violated, their interests or attentions are aroused. When arousal occurs, one's interest or attention to the deviation increases, resulting in less attention paid to the message and more attention to the source of the arousal. There are two kinds of arousals. Cognitive arousal is an idea that people will be mentally aware of the violation. Physical occurs when people have body actions and behaviors in response to the deviations from their expectations. For example, when one experiences physical arousal, he or she chooses to move out of the physical space, keep the distance with other conversationalists, or stretch his or her body. Beth Le Poire and Judee Burgoon research to examine physical arousal in conversation. The result shows that after participants report their cognitive arousal, physically speaking, their heart rate decreases and pulse volume increase.
=== Threat threshold === The occurrence of arousal is aligned with threats. Burgoon introduced the term "threat threshold" to explain that people have different levels of tolerance about distant violations. The threat threshold is high when people feel good even if they keep a very close distance with the violator, whereas people with low threat threshold will be sensitive and uncomfortable about the closeness of distance with the violator.
== Theoretical assumptions and viewpoints ==