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| title | chunk | source | category | tags | date_saved | instance |
|---|---|---|---|---|---|---|
| Advertising | 6/10 | https://en.wikipedia.org/wiki/Advertising | reference | science, encyclopedia | 2026-05-05T15:17:24.147481+00:00 | kb-cron |
Billboards, also known as hoardings in some parts of the world, are large structures located in public places which display advertisements to passing pedestrians and motorists. Most often, they are located on main roads with a large amount of passing motor and pedestrian traffic; however, they can be placed in any location with large numbers of viewers, such as on mass transit vehicles and in stations, in shopping malls or office buildings, and in stadiums. Street advertising involves creating outdoor advertising on street furniture and pavements and can use products such as Reverse Graffiti, air dancers and 3D pavement advertising. Sheltered outdoor advertising combines outdoor with indoor advertisement by placing large mobile structures (tents) in public places on a temporary basis. The large outer advertising space aims to entice the observer in, with the product promoted inside. Mobile billboards are generally vehicle mounted billboards or digital screens. These can be on dedicated vehicles built solely for carrying advertisements and can travel along routes preselected by advertisers. They can also be specially equipped cargo trucks or, in some cases, large banners strewn from planes. Billboards are often lighted; some being backlit, and others employing spotlights. Some billboard displays are static, while others change; for example, continuously or periodically rotating a set of advertisements. Mobile displays are used for various situations in metropolitan areas throughout the world, including: target advertising, one-day and long-term campaigns, conventions, sporting events, store openings and similar promotional events, and advertisements from smaller companies.
Point-of-sale In-store advertising is any advertisement placed in a retail store. It includes placement of a product in visible locations in a store, such as at eye level, at the ends of aisles and near checkout counters (a.k.a. POP – point of purchase display), eye-catching displays promoting a specific product, advertisements in places such as shopping carts and in-store video displays. Novelties (promotional products) Advertising printed on small, tangible items such as coffee mugs, T-shirts, pens, and bags is commonly referred to as promotional merchandise, historically known as advertising novelties or advertising specialties. Industry commentary has noted a shift in the sector from low-cost giveaway items towards more purpose-driven, brand-aligned products intended to support broader marketing strategies and long-term brand development. Celebrity endorsements Advertising where a celebrity endorses a product and a brand leverages celebrity influence, fame and popularity to gain recognition for their products or to promote specific stores' or products. Advertisers often advertise their products when, for example, celebrities share their favorite products or wear clothes by specific brands or designers. Celebrities are often involved in advertising campaigns, appearing in television, digital and print adverts to advertise brands and their products. The use of celebrities to endorse a brand can have disadvantages, as mistakes, poor behaviour or controversy involving the celebrity can be detrimental to the public relations of a brand. Celebrities such as Britney Spears have advertised for multiple products including Pepsi, Candies from Kohl's, Twister, NASCAR, and Toyota. Aerial Using aircraft, balloons or airships to create or display advertising media. Skywriting is a notable example. Drones are now used for aerial advertising.