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| title | chunk | source | category | tags | date_saved | instance |
|---|---|---|---|---|---|---|
| Binge-watching | 4/4 | https://en.wikipedia.org/wiki/Binge-watching | reference | science, encyclopedia | 2026-05-05T15:44:10.240279+00:00 | kb-cron |
A 2016 study found that, overall, viewers who tend to binge-watch are less responsive to advertising than viewers who do not. The effectiveness of advertising declines the longer a viewing session goes on. Researchers attribute this phenomenon to the disruption caused by ads. Binge-watchers want to remain immersed in what they are watching. They do not want to be forced back into the real world. In 2019, Hulu introduced a new ad format for binge-watchers. A brand runs ads during the first and second episodes of a binge-watching session that include jokes and references to binge-watching. Before the third episode, the brand rewards binge-watchers by running an ad that features a special promotion or announcing they will be able to watch the next episode without commercial interruptions. Lee Rainie of the Pew Research Center stated that:
"Although watching television shows or movies on cable is becoming less and less common in our generation, several studies have come out discussing the effects that fast food advertising has especially on the younger audience. When binge watching we come across several different advertisements, and we underestimate the impact and significant effect they have on us." A study on the "Receptivity to television fast-food restaurant marketing and obesity among U.S youth" studied the extent to which fast food advertisements have played a role in the rates of obesity in the United States, where the results found that there was a significant correlation between increased viewing time and receptivity to fast food marketing. The study states that $1.8 billion have been put towards food and beverage marketing directed specifically towards children and adolescents; demonstrating that big corporations know there are certain marketing tactics that have been known to work on younger audiences. There is, of course, a significant ethical concern when it comes to the tailoring of fast food marketing towards children and adolescents as it comprises their health, as many studies have shown. It is extremely important to recognize the receptivity that we have towards what we watch, as this allows us to be more aware of how what we are watching affects us. In learning to do this, young audiences can be more conscious of where their wants or cravings are stemming from, and how to possibly limit them if they are compromising their health and lifestyle.
== See also ==
Snack culture Golden Age of Television (2000s–present) Hate-watching
== References ==