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Glover emphasizes that beliefs are difficult to change. He says that one may try to rebuild one's beliefs on more secure foundations (axioms), like building a new house, but warns that this may not be possible. Glover offers the example of René Descartes, saying: "[Descartes] starts off with the characteristic beliefs of a 17th-century Frenchman; he then junks the lot, he rebuilds the system, and somehow it looks a lot like the beliefs of a 17th-century Frenchman." To Glover, belief systems are not like houses but are instead like boats. As Glover puts it: "Maybe the whole thing needs rebuilding, but inevitably at any point you have to keep enough of it intact to keep floating."

==== Models of belief formation ====

Psychologists study belief formation and the relationship between beliefs and actions. Three types of models of belief formation and change have been proposed: conditional inference process models, linear models and information processing models. Conditional inference process models emphasize the role of inference for belief formation. When asked to estimate the likelihood that a statement is true, people allegedly search their memory for information that has implications for the validity of this statement. Once this information has been identified, they estimate the likelihood that the statement would be true if the information were true, and the likelihood that the statement would be true if the information were false. If their estimates for these two probabilities differ, people average them, weighting each by the likelihood that the information is true and false. Thus, information bears directly on beliefs of another, related statement. Unlike the previous model, linear models take into consideration the possibility of multiple factors influencing belief formation. Using regression procedures, these models predict belief formation on the basis of several different pieces of information, with weights assigned to each piece on the basis of their relative importance. Information processing models address the fact that the responses people have to belief-relevant information is unlikely to be predicted from the objective basis of the information that they can recall at the time their beliefs are reported. Instead, these responses reflect the number and meaning of the thoughts that people have about the message at the time that they encounter it. Some influences on people's belief formation include:

Internalization of beliefs during childhood, which can form and shape humans' beliefs in different domains. Albert Einstein is often quoted as having said that "Common sense is the collection of prejudices acquired by age eighteen." Political beliefs depend most strongly on the political beliefs most common in the community where one lives. Most individuals believe the religion they were taught in childhood. Charismatic leaders can form or modify beliefs (even if those beliefs fly in the face of all previous beliefs). Rational individuals need to reconcile their direct reality with any said belief; therefore, if belief is not present or possible, it reflects the fact that contradictions were necessarily overcome using cognitive dissonance. Advertising can form or change beliefs through repetition, shock, or association with images of sex, love, beauty, and other strong positive emotions. Contrary to intuition, a delay, known as the sleeper effect, instead of immediate succession may increase an advertisement's ability to persuade viewer's beliefs if a discounting cue is present. Physical trauma, especially to the head, can radically alter a person's beliefs. However, even educated people, well aware of the process by which beliefs form, still strongly cling to their beliefs, and act on those beliefs even against their own self-interest. In her book Leadership Therapy, Anna Rowley states: "You want your beliefs to change. It's proof that you are keeping your eyes open, living fully, and welcoming everything that the world and people around you can teach you." This view implies that peoples' beliefs may evolve as they gain new experiences.

=== Prediction === Different psychological models have tried to predict people's beliefs and some of them try to estimate the exact probabilities of beliefs. For example, Robert Wyer developed a model of subjective probabilities. When people rate the likelihood of a certain statement (e.g., "It will rain tomorrow"), this rating can be seen as a subjective probability value. The subjective probability model posits that these subjective probabilities follow the same rules as objective probabilities. For example, the law of total probability might be applied to predict a subjective probability value. Wyer found that this model produces relatively accurate predictions for probabilities of single events and for changes in these probabilities, but that the probabilities of several beliefs linked by "and" or "or" do not follow the model as well.

=== Delusion === In the DSM-5, delusions are defined as fixed false beliefs that are not changed even when confronted with conflicting evidence.

=== Belief studies ===

There is research investigating specific beliefs, types of beliefs and patterns of beliefs. For example, a study estimated contemporary prevalence and associations with belief in witchcraft around the world, which (in its data) varied between 9% and 90% among nations and is still a widespread element in worldviews globally. It also shows associations such as with lower "innovative activity", higher levels of anxiety, lower life expectancy, and higher religiosity. Other research is investigating beliefs in misinformation and their resistance to correction, including with respect to misinformation countermeasures. It describes cognitive, social and affective processes that leave people vulnerable to the formation of false beliefs. A study introduced the concept of false social reality which refers to widespread perceptions of public opinion that are shown to be false, such as underestimated general public support in the U.S. for climate change mitigation policies. Studies also suggested some uses of psychedelics can shift beliefs in some humans in certain ways, such as increasing attribution of consciousness to various entities (including plants and inanimate objects) and towards panpsychism and fatalism.

=== Emotion and beliefs ===

Research has indicated that emotion and cognition act in conjunction to produce beliefs, and more specifically emotion plays a vital role in the formation and maintenance of beliefs.

== See also ==

== References ==

== Further reading == Robert Audi (Dec. 1994). "Dispositional Beliefs and Dispositions to Believe", Noûs, Vol. 28, No. 4, pp. 419434. OCLC 481484099. Coleman, T. III, Jong, J., & van Mulukom, V. (2018). Introduction to the Special Issue: What are Religious Beliefs?. Contemporary Pragmatism, 15(3), 279283. doi:10.1163/18758185-01503001 Järnefelt, Elisa, Created by Some Being: Theoretical and Empirical Exploration of Adults' Automatic and Reflective Beliefs about the Origin of Natural Phenomena. Diss. University of Helsinki, 2013. ISBN 978-9521094163. Leicester, J. "What beliefs are made from". Sharjah, UAE: Bentham Science Publishers, 2016.

== External links ==

Schwitzgebel, Eric. "Belief". In Zalta, Edward N. (ed.). Stanford Encyclopedia of Philosophy. ISSN 1095-5054. OCLC 429049174. Fieser, James; Dowden, Bradley (eds.). "The Aim of Belief". Internet Encyclopedia of Philosophy. ISSN 2161-0002. OCLC 37741658. John Russell (1877), An analysis of religious belief.