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A case study is an in-depth, detailed examination of a particular case (or cases) within a real-world context. For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular firm's strategy or a broader market; similarly, case studies in politics can range from a narrow happening over time like the operations of a specific political campaign, to an enormous undertaking like world war, or more often the policy analysis of real-world problems affecting multiple stakeholders. Generally, a case study can highlight nearly any individual, group, organization, event, belief system, or action. A case study does not necessarily have to be one observation (N=1), but may include many observations (one or multiple individuals and entities across multiple time periods, all within the same case study). Research projects involving numerous cases are frequently called cross-case research, whereas a study of a single case is called within-case research. Case study research has been extensively practiced in both the social and natural sciences.

== Definition == There are multiple definitions of case studies, which may emphasize the number of observations (a small N), the method (qualitative), the thickness of the research (a comprehensive examination of a phenomenon and its context), and the naturalism (a "real-life context" is being examined) involved in the research. There is general agreement among scholars that a case study does not necessarily have to entail one observation (N=1), but can include many observations within a single case or across numerous cases. For example, a case study of the French Revolution would at the bare minimum be an observation of two observations: France before and after a revolution. John Gerring writes that the N=1 research design is so rare in practice that it amounts to a "myth". The term cross-case research is frequently used for studies of multiple cases, whereas within-case research is frequently used for a single case study. John Gerring defines the case study approach as an "intensive study of a single unit or a small number of units (the cases), for the purpose of understanding a larger class of similar units (a population of cases)". According to Gerring, case studies lend themselves to an idiographic style of analysis, whereas quantitative work lends itself to a nomothetic style of analysis. He adds that "the defining feature of qualitative work is its use of noncomparable observations—observations that pertain to different aspects of a causal or descriptive question", whereas quantitative observations are comparable. According to John Gerring, the key characteristic that distinguishes case studies from all other methods is the "reliance on evidence drawn from a single case and its attempts, at the same time, to illuminate features of a broader set of cases". Scholars use case studies to shed light on a "class" of phenomena.

== Research design == As with other social science methods, no single research design dominates case study research. Case studies can use at least four types of designs. First, there may be a "no theory first" type of case study design, which is closely connected to Kathleen M. Eisenhardt's methodological work. A second type of research design highlights the distinction between single- and multiple-case studies, following Robert K. Yin's guidelines and extensive examples. A third design deals with a "social construction of reality", represented by the work of Robert E. Stake. Finally, the design rationale for a case study may be to identify "anomalies". A representative scholar of this design is Michael Burawoy. Each of these four designs may lead to different applications, and understanding their sometimes unique ontological and epistemological assumptions becomes important. However, although the designs can have substantial methodological differences, the designs also can be used in explicitly acknowledged combinations with each other. While case studies can be intended to provide bounded explanations of single cases or phenomena, they are often intended to raise theoretical insights about the features of a broader population.

=== Case selection and structure === Case selection in case study research is generally intended to find cases that are representative samples and which have variations on the dimensions of theoretical interest. Using that is solely representative, such as an average or typical case is often not the richest in information. In clarifying lines of history and causation it is more useful to select subjects that offer an interesting, unusual, or particularly revealing set of circumstances. A case selection that is based on representativeness will seldom be able to produce these kinds of insights. While a random selection of cases is a valid case selection strategy in large-N research, there is a consensus among scholars that it risks generating serious biases in small-N research. Random selection of cases may produce unrepresentative cases, as well as uninformative cases. Cases should generally be chosen that have a high expected information gain. For example, outlier cases (those which are extreme, deviant or atypical) can reveal more information than the potentially representative case. A case may also be chosen because of the inherent interest of the case or the circumstances surrounding it. Alternatively, it may be chosen because of researchers' in-depth local knowledge; where researchers have this local knowledge they are in a position to "soak and poke" as Richard Fenno put it, and thereby to offer reasoned lines of explanation based on this rich knowledge of setting and circumstances. Beyond decisions about case selection and the subject and object of the study, decisions need to be made about the purpose, approach, and process of the case study. Gary Thomas thus proposes a typology for the case study wherein purposes are first identified (evaluative or exploratory), then approaches are delineated (theory-testing, theory-building, or illustrative), then processes are decided upon, with a principal choice being between whether the study is to be single or multiple, and choices also about whether the study is to be retrospective, snapshot or diachronic, and whether it is nested, parallel or sequential. In a 2015 article, John Gerring and Jason Seawright list seven case selection strategies: