50 lines
1.4 KiB
Markdown
50 lines
1.4 KiB
Markdown
---
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title: "How We Decide"
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chunk: 1/1
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source: "https://en.wikipedia.org/wiki/How_We_Decide"
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category: "reference"
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tags: "science, encyclopedia"
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date_saved: "2026-05-05T08:58:28.427384+00:00"
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instance: "kb-cron"
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---
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How We Decide is a 2009 book by journalist Jonah Lehrer, that provides biological explanations of how people make decisions and offers suggestions for making better decisions. It is published as The Decisive Moment: How the Brain Makes Up Its Mind in the United Kingdom.
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On March 1, 2013, following revelations that Lehrer had been caught in numerous falsifications in his books, Houghton Mifflin Harcourt announced the book was taken "off sale" after an internal review.
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== Summary ==
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Sections/chapters of the book are titled as follows:
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Introduction
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The Quarterback in the Pocket
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The Predictions of Dopamine
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Fooled by a Feeling
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The Uses of Reason
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Choking on Thought
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The Moral Mind
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The Brain Is an Argument
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The Poker Hand
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Coda
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== See also ==
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Similarly themed books include:
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Proust Was a Neuroscientist
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Imagine: How Creativity Works
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Made to Stick
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Microtrends
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Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
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Thinking, Fast and Slow
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Thinking Strategically
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== References ==
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== External links ==
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Powells books references commercial reviews
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Los Angeles Times review
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Time Magazine review
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“And Now Jonah Lehrer’s Second Book Is Being Pulled From Stores”
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“Publisher Pulls Jonah Lehrer’s ‘How We Decide’ From Stores” |