kb/data/en.wikipedia.org/wiki/How_We_Decide-0.md

50 lines
1.4 KiB
Markdown
Raw Blame History

This file contains ambiguous Unicode characters

This file contains Unicode characters that might be confused with other characters. If you think that this is intentional, you can safely ignore this warning. Use the Escape button to reveal them.

---
title: "How We Decide"
chunk: 1/1
source: "https://en.wikipedia.org/wiki/How_We_Decide"
category: "reference"
tags: "science, encyclopedia"
date_saved: "2026-05-05T08:58:28.427384+00:00"
instance: "kb-cron"
---
How We Decide is a 2009 book by journalist Jonah Lehrer, that provides biological explanations of how people make decisions and offers suggestions for making better decisions. It is published as The Decisive Moment: How the Brain Makes Up Its Mind in the United Kingdom.
On March 1, 2013, following revelations that Lehrer had been caught in numerous falsifications in his books, Houghton Mifflin Harcourt announced the book was taken "off sale" after an internal review.
== Summary ==
Sections/chapters of the book are titled as follows:
Introduction
The Quarterback in the Pocket
The Predictions of Dopamine
Fooled by a Feeling
The Uses of Reason
Choking on Thought
The Moral Mind
The Brain Is an Argument
The Poker Hand
Coda
== See also ==
Similarly themed books include:
Proust Was a Neuroscientist
Imagine: How Creativity Works
Made to Stick
Microtrends
Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
Thinking, Fast and Slow
Thinking Strategically
== References ==
== External links ==
Powells books references commercial reviews
Los Angeles Times review
Time Magazine review
“And Now Jonah Lehrers Second Book Is Being Pulled From Stores”
“Publisher Pulls Jonah Lehrers How We Decide From Stores”