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Binge-watching 2/4 https://en.wikipedia.org/wiki/Binge-watching reference science, encyclopedia 2026-05-05T15:44:10.240279+00:00 kb-cron

== Cultural impact == Actor Kevin Spacey used the 2013 MacTaggart Lecture to implore television executives to give audiences "what they want when they want it. If they want to binge, then we should let them binge". He claimed that high-quality stories will retain audience's attention for hours on end, and may reduce piracy, although millions still download content illegally. Binge-watching "complex, quality TV" such as The Wire and Breaking Bad has been likened to reading more than one chapter of a novel in one sitting, and is viewed by some as a "smart, contemplative way" of watching TV. A recent study found that while binge-watching, people feel "transported" into the world of the show, which increases their viewing enjoyment, makes them binge-watch more frequently and for longer. ITV Director of Television Peter Fincham warned that binge-watching erodes the "social value" of television as there are fewer opportunities to anticipate future episodes and discuss them with friends. Nevertheless, research has shown that heavy binge-watching does not necessarily mean less social engagement. One study found quite the opposite, reporting that heavy binge-watchers spent more time in interactions with friends and family on a daily basis than non-binge-watchers. Heavy binge-watchers are used by others as sources of opinion about what shows to watch and they often engage in conversations about TV shows both offline and online. Research by Alessandro Gabbiadini et al. explores psychological factors contributing to binge-watching, highlighting loneliness, escapism, and identification with media characters as key motivators. The study suggests that viewers turn to extended series consumption as a means of escaping negative emotions or forging parasocial relationships with characters. These tendencies are amplified by the episodic nature of series, which facilitates prolonged engagement and emotional investment, distinguishing binge-watching from traditional film-viewing experiences. Kristina Šekrst explores why binge-watching TV shows is psychologically easier than watching long films. Šekrst highlights that the episodic structure of television series, combined with natural breaks between episodes, provides a sense of accomplishment and refreshes viewer attention, making prolonged viewing sessions more manageable. She contrasts this with films, which often demand continuous engagement without breaks, leading to cognitive fatigue. This episodic pacing aligns with contemporary viewing habits, where streaming platforms encourage binge-watching by auto-playing the next episode, fostering a seamless, immersive experience. Research conducted at the University of Texas at Austin found binge watching television is correlated with depression, loneliness, self-regulation deficiency, and obesity. "Even though some people argue that binge-watching is a harmless addiction, findings from our study suggest that binge-watching should no longer be viewed this way," the authors conclude. Cases of people being treated for "binge watching addiction" have already been reported. Research published by media scholar, Dr. Anne Sweet, Ph.D., underlines that binge-watching is a form of compulsive consumption, similar to binge-eating, or binge-drinking, and that due to its addictive aspects, it could even represent a form of TV addiction. These findings were problematized by Pittman and Steiner (2019), who found that "the degree to which an individual pays attention to a show may either increase or decrease subsequent regret, depending on the motivation for binge-watching." Research conducted by media scholar Dr. Emil Steiner, Ph.D., at Rowan University isolated five motivations for binge-watching (catching up, relaxation, sense of completion, cultural inclusion, and improved viewing experience). The author concludes that while compulsiveness is possible, most binge-viewers have an ambivalent relationship with the nascent techno-cultural behavior. Furthermore, he argues that the negotiation of control in binge-watching is changing our understanding of television culture. Research conducted by Technicolor lab in 2016 found that a binge-watching session does increase the probability of another binge-watching session in the near future. In the meantime, the majority of people will not immediately have another binge-watching session. This indicates that binge-watching is not a consistent behavior for real-world video-on-demand consumers. Viewing an entire season of a show within 24 hours of its release has become common. According to a 2018 survey of adult TV watchers, 29% reported having done so. Among those aged 1829, the number increases to 51%. Conversely, some streaming service original shows may be negatively affected if viewers do not binge watch-them. Many viewers of the Netflix original series The Sandman watched episodes more slowly, but Netflix measures viewer engagement only over the first 28 days after release. This led to uncertainty over whether the series would be renewed for a second season, though it eventually was renewed.

=== In popular culture === In July 2013, Entertainment Weekly's website listed the top five television series suited for the new entertainment-consumption phenomenon of binge-watching, which has emerged as viewers have chosen to watch whole seasons of TV series, or even whole series, at a sitting. It has also been subjected to parody as the website CollegeHumor released a 2014 comedic PSA titled "The Dangers of Binge-Watching". In March 2020, memes surrounding binge watching while stuck in lockdown circulated the internet. The collective experience of living in a pandemic led to a number of people online to indulge in sharing memes.

== Artistic and narrative developments == As binge-watching became widespread, some critics began highlighting narrative fatigue and a growing sense of wasted time. In response, shorter and mobile-native formats have emerged. The Duanju, which originated in China, offers tightly condensed narratives in episodes of 1 to 3 minutes, bridging serialized storytelling with fragmented attention spans.