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| title | chunk | source | category | tags | date_saved | instance |
|---|---|---|---|---|---|---|
| Expectancy violations theory | 17/17 | https://en.wikipedia.org/wiki/Expectancy_violations_theory | reference | science, encyclopedia | 2026-05-05T10:06:53.972000+00:00 | kb-cron |
== Further use and development of the theory == The concept of social norms marketing follows expectancy violation in that it is based upon the notion that messages containing facts that vary from perception of the norm will create a positive expectancy violation. Advertising, strategic communications, and public relations base social norms campaigns on this position. Interaction adaptation theory further explores expectancy violations. Developed by Burgoon to take a more comprehensive look at social interaction, IAT posits that people enter into interactions with requirements, expectations, and desires. These factors influence both the initial behavior as well as the response behavior. When faced with behavior that meets an individual's needs, expectations, or desires, the response behavior will be positive. When faced with behavior that does not meet an individual's needs, expectations, or desires, he or she can respond either positively or negatively depending on the degree of violation and positive or negative valence of the relationship. Expectancies exert significant influence on people's interaction patterns, on their impressions of one another, and on the outcomes of their interactions. People who can assume that they are well regarded by their audience are safer engaging in violations and more likely to profit from doing so than are those who are poorly regarded. When the violation act is one that is likely to be ambiguous in its meaning or to carry multiple interpretations that are not uniformly positive or negative, then the reward valence of the communicator can be especially significant in moderating interpretations, evaluations, and subsequent outcomes. EVT also applies to international experience in the workplace. "A foreign newcomer who has the necessary education, work experience, and international experience will be perceived as having the ability to make valuable contribution to the group's task. Consequently, education, work experience and international experience will influence a foreign newcomer's initial task-based group acceptance" (Joardar, 2011). It can be argued that a person with significant international experience will be perceived as having had the opportunity to learn how to build valuable relationships in a cross-cultural setting. Hence, international experience will have effects on initial relationship-based group acceptance as well. Meaning, this will make for a more positive expectancy violation, in the workplace especially. EVT is also used as a framework to analyze the negative impact of mind reading expectations on romantic relationships. In 2015, Wright and Roloff explain the idea of mind reading expectations (MRE) that romantic partners should clearly know about each other's feelings even though they are not being informed. When relational partners have done something wrong without self-consciousness, people's expectations are violated. Particularly those who hold high value of MRE are more likely to become distressful once their relational partners are unaware of their violations to expectations. The study asserts that such kinds of violations related to MRE result in responses such as combative attitude and silent treatment, which is harmful to long-term romantic relationships.
== See also == Language expectancy theory Social exchange theory Transactional analysis
== References ==