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| title | chunk | source | category | tags | date_saved | instance |
|---|---|---|---|---|---|---|
| Discoverability | 2/4 | https://en.wikipedia.org/wiki/Discoverability | reference | science, encyclopedia | 2026-05-05T07:22:29.265231+00:00 | kb-cron |
=== Specific to digital media === In relation to audiovisual content, according to the meaning given by the Canadian Radio-television and Telecommunications Commission (CRTC) for the purpose of its 2016 Discoverability Summit, discoverability can be summed up to the intrinsic ability of given content to "stand out of the lot", or to position itself so as to be easily found and discovered. A piece of audiovisual content can be a movie, a TV series, music, a book (eBook), an audio book or podcast. When audiovisual content such as a digital file for a TV show, movie, or song, is made available online, if the content is "tagged" with identifying information such as the names of the key artists (e.g., actors, directors and screenwriters for TV shows and movies; singers, musicians and record producers for songs) and the genres (for movies genres, music genres, etc.). When users interact with online content, algorithms typically determine what types of content the user is interested in, and then a computer program suggests "more like this", which is other content that the user may be interested in. Different websites and systems have different algorithms, but one approach, used by Amazon (company) for its online store, is to indicate to a user: "customers who bought x also bought y" (affinity analysis, collaborative filtering). This example is oriented around online purchasing behaviour, but an algorithm could also be programmed to provide suggestions based on other factors (e.g., searching, viewing, etc.). Discoverability is typically referred to in connection with search engines. A highly "discoverable" piece of content would appear at the top, or near the top of a user's search results. A related concept is the role of "recommendation engines", which give a user recommendations based on his/her previous online activity. Discoverability applies to computers and devices that can access the Internet, including various console video game systems and mobile devices such as tablets and smartphones. When producers make an effort to promote content (e.g., a TV show, film, song, or video game), they can use traditional marketing (billboards, TV ads, radio ads) and digital ads (pop-up ads, pre-roll ads, etc.), or a mix of traditional and digital marketing. Even before the user's intervention by searching for a certain content or type of content, discoverability is the prime factor which contributes to whether a piece of audiovisual content will be likely to be found in the various digital modes of content consumption. As of 2017, modes of searching include looking on Netflix for movies, Spotify for music, Audible for audio books, etc., although the concept can also more generally be applied to content found on Twitter, Tumblr, Instagram, and other websites. It involves more than a content's mere presence on a given platform; it can involve associating this content with "keywords" (tags), search algorithms, positioning within different categories, metadata, etc. Thus, discoverability enables as much as it promotes. For audiovisual content broadcast or streamed on digital media using the Internet, discoverability includes the underlying concepts of information science and programming architecture, which are at the very foundation of the search for a specific product, information or content.
== Applications ==
=== Within a webpage === Within a specific webpage or software application ("app"), the discoverability of a feature, content or link depends on a range of factors, including the size, colour, highlighting features, and position within the page. When colour is used to communicate the importance of a feature or link, designers typically use other elements as well, such as shadows or bolding, for individuals, who cannot see certain colours. Just as traditional paper printing created other physical locations that stood out, such as being "above the fold" of a newspaper versus "below the fold", a web page or app's screenview may have certain locations that give features additional visibility to users, such as being right at the bottom of the web page or screen. The positional advantages or disadvantages of various locations depend on different cultures and languages (e.g., left to right vs. right to left). Some locations have become established, such as having toolbars at the top of a screen or webpage. Some designers have argued that commonly used features (e.g., a print button) should be much more visually prominent than very rarely used features. Some features cannot be seen, but there is a convention that if the user places the mouse cursor in a certain area, then a toolbar or function option will become visible. In general, because of the smaller screen of mobile devices, controls are often not placed right in the centre of the screen, because that is where the user views content or text. Some organizations try to increase the discoverability of a certain feature by adding animation, such as a moving "click here" icon. As of 2017, the addition of motion sensors and geotracking to mobile devices has made webpage design for discoverability more complex, because smartphones and tablets are typically capable of having many more inputs from the user than a 1980s era desktop, including "swiping" the touchscreen, touching images on the screen, or tilting the device. One of the challenges in webpage and app design is that the degree of sophistication and experience of users with navigating in the webpage or app environment varies a great deal, from individuals who are new to using these applications at one extreme to experienced computer users.