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| title | chunk | source | category | tags | date_saved | instance |
|---|---|---|---|---|---|---|
| Rationalization (sociology) | 3/3 | https://en.wikipedia.org/wiki/Rationalization_(sociology) | reference | science, encyclopedia | 2026-05-05T13:51:12.172119+00:00 | kb-cron |
Efficiency – the optimal method for accomplishing a task; the fastest method to get from point A to point B. Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time. Calculability – goals are quantifiable (i.e., sales, money) rather than subjective (i.e., taste, labour). McDonaldization developed the notion that quantity equals quality, and that a large amount of product delivered to the customer in a short amount of time is the same as a high quality product. "They run their organization in such a way that a person can walk into any McDonald's and receive the same sandwiches prepared in precisely the same way. This results in a highly rational system that specifies every action and leaves nothing to chance". Predictability – standardized and uniform services. "Predictability" means that no matter where a person goes, they will receive the same service and receive the same product at every interaction with the corporation. This also applies to the workers in those organizations; their tasks are highly repetitive and predictable routines. Control – standardized and uniform employees, replacement of human by non-human technologies.
== Further objects of rationalization == One rational tendency is towards increasing the efficiency and output of the human body. Several means can be employed in reaching this end, including trends towards regular exercise, dieting, increased hygiene, drugs, and an emphasis on optimal nutrition. As well as increasing lifespans, these allow for stronger, leaner, more optimized bodies for quickly performing tasks.
== See also ==
Conformity – Matching opinions and behaviors to group norms Consumerism – Acquisition of goods beyond essential needs Disenchantment – Cultural rationalization and devaluation of religion Justice#Fairness – Concept of moral fairness and administration of the law Just-world fallacy – Idea that everyone faces consequence as they deserve Knowledge economy – Approach to generating value Legitimating ideology Might makes right – View that morality is, or ought to be, determined by those in power Postmodernity – Societal state after modernity Reductionism – Philosophical view explaining systems in terms of smaller parts Urbanization – Process of population movement to cities McDonaldization – Sociological concept
== References ==
== Further reading ==
Adorno, Theodor. Negative Dialectics. Translated by E.B. Ashton, London: Routledge, 1973 Bauman, Zygmunt. Modernity and The Holocaust. Ithaca, NY: Cornell University Press 1989. ISBN 0-8014-2397-X Green, Robert W. (ed.). Protestantism, Capitalism, and Social Science. Lexington, MA: Heath, 1973. "McDonaldzation principles", Macionis, J., and Gerber, L. (2010). Sociology, 7th edition