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| title | chunk | source | category | tags | date_saved | instance |
|---|---|---|---|---|---|---|
| Clock ident | 3/3 | https://en.wikipedia.org/wiki/Clock_ident | reference | science, encyclopedia | 2026-05-05T14:20:09.490785+00:00 | kb-cron |
Since the Soviet era and even to this day, there have been clock idents shown in most channels of Russia, those include the famous Channel One Analog Clock ident with music changing every 12 hours depending on the time of the day, a CGI Kremlin tower clock shown before news on RTR's Russia 1, with the respective ding-dong sounds, and other clocks from other channels, including digital clocks, with the logo on the bottom, top or elsewhere, or even without it. Clock idents have been also common in all post-Soviet states to some extent. Certain other channels, like STS, do not broadcast news programs but do show a clock sometimes between programs, at special or scheduled checks or at closedown, though a nightly closedown is rare in Russian channels since most of them are already broadcasting 24 hours a day. After a tragedy, or on a national remembrance day, those clock idents are shown silent and their color may be changed.
=== The Americas ===
==== Chile ==== During the 1980s and early 1990s, it was common for TV channels in Chile to have clock idents that are broadcast during some commercial breaks, and usually included a sponsorship; for example, Canal 13's clock was tied to Beiesdorf's products. Some channels also accompanied the clock with the temperature and humidity at the moment of broadcast. Though most channels dropped clocks by the early 1990s, Canal 13 kept its clock, reformulating it to show it digitally over the respective sponsorship (which switched from Beiesdorf to Telefónica Chile). Additionally, the clock was restricted to appear only before Teletrece (its main newscast). A similar clock was introduced by competitor TVN during the mid-2000s. Both were dropped by the end of the decade, as permanent clocks were added to newscasts. With the gradual advent of 24/7 broadcasting in Chile, Chilevisión re-introduced clock idents in 2022, being shown again during some commercial breaks, but with the time being shown digitally.
==== United States ==== It is very rare to see clock idents in the United States on television. KCET in Los Angeles, California used one in the 1970s.
==== Canada ==== In the 1990s, CityTV inserted a clock in its station IDs.
== References ==
== External links == BBC testcards (including clock idents) BBC Two sign off routine (including clock ident and Test Card F), 1997