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== Criticisms == Critics of the expectancy model include Graen, Lawler and Porter. Their criticisms of the theory were based upon the expectancy model being too simplistic in nature; these critics started making adjustments to Vroom's model. Edward Lawler claims that the simplicity of expectancy theory is deceptive because it assumes that if an employer makes a reward (such as a financial bonus or promotion) enticing enough, employees will increase their productivity to obtain the reward. However, this only works if the employees believe the reward is beneficial to their immediate needs. For example, a $2 increase in salary may not be desirable to an employee if the increase pushes him into a tax bracket in which he believes his net pay is actually reduced (a belief that is typically fallacious, especially in the United States). Similarly, a promotion that provides higher status but requires longer hours may be a deterrent to an employee who values evening and weekend time with their children. As an additional example, if a person in the armed forces or security agencies is promoted, there is the possibility that he or she will be transferred to other locations. In such cases, if the new posting is far from their permanent residence where their family resides, they will not be motivated by such promotions and the results will backfire. As such, the reward is valued negatively to the person receiving it. Lawler's new proposal for expectancy theory does not contradict Vroom's theory. Lawler argues that since there have been a variety of developments of expectancy theory since its creation in 1964 that the expectancy model needs to be updated. Lawler's new model is based on four claims. First, whenever there are a number of outcomes, individuals will usually have a preference among those outcomes. Second, there is a belief on the part of that individual that their action(s) will achieve the outcome they desire. Third, any desired outcome was generated by the individual's behavior. Fourth and finally, the actions generated by the individual were generated by the preferred outcome and expectation of the individual. Instead of simply looking at expectancy and instrumentality, W.F. Maloney and J.M. McFillen found that expectancy theory could explain the motivation of those individuals who were employed by the construction industry. For instance, they used worker expectancy and worker instrumentality. Worker expectancy is when supervisors create an equal match between the worker and their job. Worker instrumentality is when an employee knows that any increase in their performance leads to achieving their goal. In the chapter entitled "On the Origins of Expectancy Theory" published in Great Minds in Management by Ken G. Smith and Michael A. Hitt, Vroom himself agreed with some of these criticisms and stated that he felt that the theory should be expanded to include research conducted since the original publication of his book.

== Related theories == Motivation Theory is a theory that attempts to explain how and why individuals are able to achieve their goals. Expectancy Violations Theory (EVT) is a theory that predicts communication outcomes of non-verbal communication. Self-Actualization Theory Maslow's hierarchy of needs Two-factor theory Theory X and theory Y

== References ==

== Further reading == Bandura, Albert (1977). "Self-efficacy: Toward a unifying theory of behavioral change". Psychological Review. 84 (2): 191215. CiteSeerX 10.1.1.315.4567. doi:10.1037/0033-295X.84.2.191. PMID 847061. Bandura, A. (1982). Self-Efficacy mechanism in human agency. American Psychologist, 37, 122147. Droar, D. (2006). Expectancy theory of motivation. Retrieved October 2, 2010, from https://web.archive.org/web/20101025133032/http://arrod.co.uk/archive/concept_vroom.php Stone, R. W. & Henry, J. W. (1998). Computer self-efficacy and outcome expectations and their impacts on behavioral intentions to use computers in non-volitional settings. Journal of Business and Management, (1), 4558.