---
title: "Algorithmic bias"
chunk: 7/13
source: "https://en.wikipedia.org/wiki/Algorithmic_bias"
category: "reference"
tags: "science, encyclopedia"
date_saved: "2026-05-05T16:31:03.393915+00:00"
instance: "kb-cron"
---

=== Commercial influences ===
Corporate algorithms could be skewed to invisibly favor financial arrangements or agreements between companies, without the knowledge of a user who may mistake the algorithm as being impartial. For example, American Airlines created a flight-finding algorithm in the 1980s. The software presented a range of flights from various airlines to customers, but weighed factors that boosted its own flights, regardless of price or convenience. In testimony to the United States Congress, the president of the airline stated outright that the system was created with the intention of gaining competitive advantage through preferential treatment.
In a 1998 paper describing Google, the founders of the company had adopted a policy of transparency in search results regarding paid placement, arguing that "advertising-funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers." This bias would be an "invisible" manipulation of the user.

=== Voting behavior ===
A series of studies about undecided voters in the US and in India found that search engine results were able to shift voting outcomes by about 20%. The researchers concluded that candidates have "no means of competing" if an algorithm, with or without intent, boosted page listings for a rival candidate. Facebook users who saw messages related to voting were more likely to vote. A 2010 randomized trial of Facebook users showed a 20% increase (340,000 votes) among users who saw messages encouraging voting, as well as images of their friends who had voted. Legal scholar Jonathan Zittrain has warned that this could create a "digital gerrymandering" effect in elections, "the selective presentation of information by an intermediary to meet its agenda, rather than to serve its users", if intentionally manipulated.

=== Gender discrimination ===
In 2016, the professional networking site LinkedIn was discovered to recommend male variations of women's names in response to search queries. The site did not make similar recommendations in searches for men's names. For example, "Andrea" would bring up a prompt asking if users meant "Andrew", but queries for "Andrew" did not ask if users meant to find "Andrea". The company said this was the result of an analysis of users' interactions with the site.
In 2012, the department store franchise Target was cited for gathering data points to infer when female customers were pregnant, even if they had not announced it, and then sharing that information with marketing partners. Because the data had been predicted, rather than directly observed or reported, the company had no legal obligation to protect the privacy of those customers.
Web search algorithms have also been accused of bias. Google's results may prioritize pornographic content in search terms related to sexuality, for example, "lesbian". This bias extends to the search engine showing popular but sexualized content in neutral searches. For example, "Top 25 Sexiest Women Athletes" articles displayed as first-page results in searches for "women athletes". In 2017, Google adjusted these results along with others that surfaced hate groups, racist views, child abuse and pornography, and other upsetting and offensive content. Other examples include the display of higher-paying jobs to male applicants on job search websites. Researchers have also identified that machine translation exhibits a strong tendency towards male defaults. In particular, this is observed in fields linked to unbalanced gender distribution, including STEM occupations. In fact, current machine translation systems fail to reproduce the real world distribution of female workers.
In 2015, Amazon.com turned off an AI system it developed to screen job applications when they realized it was biased against women. The recruitment tool excluded applicants who attended all-women's colleges and resumes that included the word "women's". A similar problem emerged with music streaming services—In 2019, it was discovered that the recommender system algorithm used by Spotify was biased against female artists. Spotify's song recommendations suggested more male artists over female artists.