---
title: "Sampling (statistics)"
chunk: 1/8
source: "https://en.wikipedia.org/wiki/Sampling_(statistics)"
category: "reference"
tags: "science, encyclopedia"
date_saved: "2026-05-05T03:45:25.903358+00:00"
instance: "kb-cron"
---

In statistics, quality assurance, and survey methodology, sampling is the selection of a subset of individuals from within a statistical population to estimate characteristics of the whole population. The subset, called a statistical sample (or sample, for short), is meant to reflect the whole population, and statisticians attempt to collect samples that are representative of the population. 
Sampling has lower costs and faster data collection compared to a census recording data from the entire population (in many cases, collecting the whole population is impossible, like getting sizes of all stars in the universe). Thus, it can provide insights in cases where it is infeasible to measure an entire population.
Each observation measures one or more properties (such as weight, location, colour or mass) of independent objects or individuals. In survey sampling, weights can be applied to the data to adjust for the sample design, particularly in stratified sampling. Results from probability theory and statistical theory are employed to guide the practice. In business and medical research, sampling is widely used for gathering information about a population. Acceptance sampling is used to determine if a production lot of material meets the governing specifications.

== History ==
Random sampling by using lots is an old idea, mentioned several times in the Bible. In 1786, Pierre Simon Laplace estimated the population of France by using a sample, along with ratio estimator. He also computed probabilistic estimates of the error. These were not expressed as modern confidence intervals but as the sample size that would be needed to achieve a particular upper bound on the sampling error with probability 1000/1001. His estimates used Bayes' theorem with a uniform prior probability and assumed that his sample was random. Alexander Ivanovich Chuprov introduced sample surveys to Imperial Russia in the 1870s.
In the US, the 1936 Literary Digest prediction of a Republican win in the presidential election went badly awry, due to severe bias [1]. More than two million people responded to the study with their names obtained through magazine subscription lists and telephone directories. It was not appreciated that these lists were heavily biased towards Republicans and the resulting sample, though very large, was deeply flawed.
Elections in Singapore have adopted this practice since the 2015 election, also known as the sample counts, whereas according to the Elections Department (ELD), their country's election commission, sample counts help reduce speculation and misinformation, while helping election officials to check against the election result for that electoral division. While the reported sample counts yield a fairly accurate indicative result with a 4% margin of error at a 95% confidence interval, ELD reminded the public that sample counts are separate from official results, and only the returning officer will declare the official results once vote counting is complete.

== Population definition ==
Successful statistical practice is based on focused problem definition. In sampling, this includes defining the "population" from which our sample is drawn. A population can be defined as including all people or items with the characteristics one wishes to understand. Because there is very rarely enough time or money to gather information from everyone or everything in a population, the goal becomes finding a representative sample (or subset) of that population.
Sometimes what defines a population is obvious. For example, a manufacturer needs to decide whether a batch of material from production is of high enough quality to be released to the customer or should be scrapped or reworked due to poor quality. In this case, the batch is the population.
Although the population of interest often consists of physical objects, sometimes it is necessary to sample over time, space, or some combination of these dimensions. For instance, an investigation of supermarket staffing could examine checkout line length at various times, or a study on endangered penguins might aim to understand their usage of various hunting grounds over time. For the time dimension, the focus may be on periods or discrete occasions.
In other cases, the examined 'population' may be even less tangible. For example, Joseph Jagger studied the behaviour of roulette wheels at a casino in Monte Carlo, and used this to identify a biased wheel. In this case, the 'population' Jagger wanted to investigate was the overall behaviour of the wheel (i.e. the probability distribution of its results over infinitely many trials), while his 'sample' was formed from observed results from that wheel. Similar considerations arise when taking repeated measurements of properties of materials such as the electrical conductivity of copper.
This situation often arises when seeking knowledge about the cause system of which the observed population is an outcome. In such cases, sampling theory may treat the observed population as a sample from a larger 'superpopulation'. For example, a researcher might study the success rate of a new 'quit smoking' program on a test group of 100 patients, in order to predict the effects of the program if it were made available nationwide. Here the superpopulation is "everybody in the country, given access to this treatment" – a group that does not yet exist since the program is not yet available to all.
The population from which the sample is drawn may not be the same as the population from which information is desired. Often there is a large but not complete overlap between these two groups due to frame issues etc. (see below). Sometimes they may be entirely separate – for instance, one might study rats in order to get a better understanding of human health, or one might study records from people born in 2008 in order to make predictions about people born in 2009.
Time spent in making the sampled population and population of concern precise is often well spent because it raises many issues, ambiguities, and questions that would otherwise have been overlooked at this stage.

== Sampling frame ==